Genre Romance as most popular genre on Netflix during January – June 2021. Netflix is a film exhibition platform in digital format. Netflix is one of the favorite platforms for film enthusiasts, especially among the respondents in this study. Netflix is included in the Non-Theatrical Exhibition Film category with its popular term Over-The-Top. Netflix is categorized explicitly as SVOD (Subscription Video On Demand). In this study, we did not only look at the categorization of films based on the primary genre but also looked at the
secondary film genres. According to respondents, the secondary genre of films is one aspect of selecting films on the Netflix platform. This study used a quantitative approach with a cluster random sampling method. The sample used in this research was students of the Film Study Program, Faculty of Art and Design, Multimedia Nusantara University. One of the aims of this research is as a reference for UMN Film Study Program students in their under-thesis, specifically for selecting the genre of film they will produce. The results of this study showed that in the period of January – July 2021, the film Ali & Ratu Ratu Queens is an Indonesian film that many Netflix users watched. In addition, the film Sweet & Sour is the most-watched international film by respondents. Respondents in this study stated that there is a need for film categorization. Still, film categorization is not only based on the primary genre but there are needs to access a secondary genre as well. Films in the drama genre are the favorite of the respondents in this study.
Keywords: Netflix, genre film, drama genre
Further details regarding this journal can be accessed at the following link: https://journal.isi.ac.id/index.php/rekam/article/view/9201
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